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Calling Card Business
Service providers can capture non-subscriber revenue and increase their value-added service offerings by providing prepaid calling services. Prepaid calling is a high-margin service, often serving supplementary or alternative markets (in addition to the service provider's home market) while allowing the provider to avoid consumer credit risk.
Also, calling cards are particularly attractive to mobile users that wish to avoid high
network charges for International calls.
Operator
- Can offer a new set of prepaid services to the customers which means a new
source of revenues and growth.
-
Inexpensive, no platform needed.
- Postpaid/Prepaid coexistence.
- Prepaid land/mobile integrated services.
Customer
- Cost control of their calls.
- Customizable prepaid services according to their
needs.
- Efficient and effective management of communications budgets.
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