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What's in a Logo?

A little while ago I was questioned about our Logo and what it meant, which was a pity because merely by having the question asked it meant our logo had failed!
The word LOGO comes from the Greek word “logos” meaning word. If you like, a logo is a visual word; they are supposed to convey emotions by triggering good past experiences memories and opinions.

They are supposed to convey all sorts of messages; Security, Luxury, Efficiency for example and give you a good feeling about the company you are dealing with. Colour is very important in helping to convey the message as well.

As far as our own Logo is concerned, we looked at hundreds of alternatives, colours and designs but after some discussion and being keen fishermen once upon a time we settled on the one above. The IFAC is fully Independent and that is what our Logo was intended to convey.

Blue is the colour of money and symbolises trust, loyalty, wisdom, confidence, intelligence, faith, and truth. It is also the colour of the sea which is associated with depth and stability.

The colourless fish representing restricted or tied advisers follow each other into the dark depths whereas the Pink fish (it should have been gold but was too costly to print!) is swimming positively upward, Independent and standing out from the crowd, us basically. As you can imagine I’m quite sad I’ve had to explain it!

See if you can identify the messages the following four logos are trying to give you.

Ring Georgina or Steve on 01277 630873 if you want to find out more


How much inheritance tax will your estate pay?

Today, more and more estates are falling into the Inheritance Tax (IHT) bracket, even for those people who never considered themselves ‘well off’.   Making gifts could be an effective way of reducing the amount of Inheritance Tax that your loved ones will have to pay after you die.

Each individual is allowed to make a gift of 3,000 in any tax year without being subject to Inheritance Tax assessment and, if a gift has not been made in the previous tax year, then a further 3,000 can be made.  You can also give any number of gifts of less than 250, although each recipient can only receive one such gift.  Another possible option is to make gifts out of surplus income, which, for those who have excess income not required for day-to-day expenditure, can be given away and will be free of Inheritance Tax.  Payments must be made regularly from income, not capital, and must leave the individual with sufficient income to maintain their usual standard of living.

There are also various investment planning solutions that can assist with reducing an IHT liability.  It is always important to consult both a solicitor and an independent financial adviser regarding IHT planning arrangements.

You may also recall from the summer budget 2015 the introduction, from 6 April 2017, of the Main Residence Nil Rate Band.  Previously, 325,000 of a person’s estate was free of IHT.  The new tax reliefs, which are being introduced in stages, will exempt further amounts from inheritance tax on an individual’s share of a main residence, if the estate is passing to direct descendants.  Beginning this tax year, the threshold will rise until it reaches 175,000 in 2020/21, potentially offering estates a 500,000 inheritance tax free amount.

The Main Residence Nil Rate Band and Inheritance Tax investment opportunities, such as discounted gift trusts, will be explained further at the forthcoming Birkett Long free Seminar on 9 March in Stock, to which everyone is invited.  There will be no obligation to take further action.  For details please contact Paul Chilver or Jane Orchard on 01206 217309 or email Paul at or Jane at  

Birkett Long LLP is authorised and regulated by the Financial Conduct Authority (No: 654458)