Is improving Customer Satisfaction important?Most respond ‘Yes’ to this question. However, what is seldom recognised is that when you are achieving around 80% customer satisfaction, it’s simply not enough.
Why? Because dissatisfied customers, on average, tend to tell four times as many people of their experience compared to satisfied customers. The subsequent reputation you then build on 80% satisfaction results is split 50-50 – is this adequate for competitive advantage?
High customer satisfaction is particularly important. It generates the three vital ‘R’s - Referrals, Repurchases and Reduced cost of service. These benefits can make a difference between you and your competitors. Then, in your business, is customer satisfaction wishful-thinking, window-dressing, or a winning-strategy?
We can help you with customer satisfaction solutions to:
To let you explore the possibilities without obligation, we offer one hour of free consultation by telephone or email. We value your privacy and will not give your email or personal information to any party. Please contact Fred Mehta: fmehta@customersatisfactionsolutions.co.uk |
Competition compels organisations to increase customer satisfaction. The latter requires a comprehensive customer satisfaction strategy which includes executive commitment, customer satisfaction surveys to identify and acquire competitive advantage, good customer service and timely complaint handling. It also requires a shared vision which takes everyone along....
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