Crucial Technology is a division of Micron, and came about when Micron responded to a growing demand for high-quality memory upgrades among end users who wanted the best possible performance from their systems. Micron launched Crucial Technology [ Crucial, USA • Crucial, UK ] in November 1996, and for the first time, end-users had the opportunity to buy memory directly from the manufacturer - the same memory modules bought by the world's major OEMs for original installation in their systems. Having a direct sales division focused on selling Micron's DRAM to the public was apparently an idea whose time had come, and eight successful years later, Crucial Technology had expanded their product line to include graphics cards, flash cards and readers, and USB flash drives. Today Crucial Technology has become the ultimate web destination for purchasing memory modules online. [ Crucial, USA • Crucial, UK ]

Buying direct from Crucial Memory [ UK • USA ] saves you money. Crucial Memory cuts amazing deals with manufacturers with the Crucial Memory bulk-buying power and passes on big, big savings to their customers. Crucial Memory customers know they won't find such good deals and good service at such low prices anywhere else.