Maidenform, Inc. is an international marketer and manufacturer of branded intimate apparel. Maidenform's primary brands include Maidenform, Lilyette, Flexees, Sweet Nothings, Self Expressions, Rendezvous and Subtract. The Maidenform brand is recognized as a premier American brand, which has had excellent consumer recognition for more than 80 years. The Maidenform brands are available in more than 40 countries worldwide, and now you can enjoy purchasing Maidenform products online too, at the Maidenform website.

Maidenform have a wonderful history of providing superior intimate apparel to their loyal consumers. The three primary national brands of Maidenform are, Maidenform, Flexees and Lilyette, and were created to meet all your intimate needs with the quality, fit, and comfort that you expect. We know you'll enjoy your Maidenform purchase and will recommend the Maidenform site to your friends.

From plunging necklines and strapless dresses to bare backs and clinging fabrics, this season's fashions can pose a challenge when deciding what to wear underneath. But worry not, Maidenform helps make it easy this by providing tips on the proper foundations to wear under this season's hottest new looks. No-one knows intimate apparel quite as well as Maidenform!