Firebox.com is the best place to find the very latest high quality gadgets, games and boys´ toys, We´re always on the lookout for the next big thing and must-have kit, as well as the most desirable classic products for all our categories. Our team of knowledgeable and experienced product hunters look at hundreds of items from around the world before choosing only the very best to include in our growing range.
Our company motto is ‘we don’t stop playing because we get old, we get old because we stop playing!'
Firebox is one of the UK's leading multi-channel retailers and specialises in
the retail, marketing and manufacture of a highly select range of new and
innovative products.
The world is full of boring products... At Firebox
we try to do things a little differently. We search high and low for things with
a twist. Products that are inspirational, quirky, bizarre and downright fun.
From Las Vegas to Los Alamos, Tokyo to Tashkent, we scour the world
looking for the 'next big thing', then make it available through our
award-winning website and mail order catalogue.
...The idea being that
you'll find products at Firebox long before they make it to the mass market. It
is our mission to always be first with the latest hot stuff.
How did
all this happen?
Firebox.com began life in early 1998 as hotbox.co.uk, an
internet retailer founded by university friends Michael Smith and Tom Boardman.
Operating out of Cardiff, the company saw rapid initial growth due to the huge
success of Michael and Tom's (much-imitated) invention, the Shot Glass Chess
Set. In the Summer of 1999 the company moved to London and relaunched as
Firebox.com.
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