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Hush Homeware.
Nightwear, loungewear, cotton pyjamas,nightshirts, silk nighties, knitted lounge trousers, 'big sloppy' jumpers,
knitted hoodies, vest tops, t-shirts, ugg boots, scented candles, hot chocolate.
hush sells stylish women's nightwear and loungewear - cotton pyjamas and
nightshirts, silk nighties, knitted lounge trousers, 'big sloppy' jumpers,
knitted hoodies, vest tops, t-shirts, ugg boots, scented candles, hot chocolate
etc. Everything in short to make you feel cosy on those long cold winter nights.
Now in our fourth year, we have already been listed among Harpers' top
ten online fashion retailers, among the Financial Times' top 10 mail-order
catalogues and in Vogue's list of 100 secret shopping addresses you should
know.
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All of us love a great night out, but we also treasure those
nights spent at home, curled up in our pyjamas on the sofa in front of a great
film or reading an unputdownable book. It was for just such occasions
that hush was formed in September 2003. Our philosophy - then
as now - was very simple. That comfort need not come at the expense of style.
And that time spent relaxing was time to be relished.
There has never
been a shortage of clothes designed for wearing out, but there was at the time a
serious lack of flattering clothes designed for staying in - nightwear and
loungewear that was as good to look at as it was to put on. We called it
homewear. Clothes designed to be worn around the house - nightwear that wasn't
confined to the bedroom; loungewear that you could wear to the front door (and
beyond); and little treats to make those nights in extra special. That is
why, for instance, our pyjamas are all low-waisted - to make your legs look as
long and your bum as small as possible; and why our vest tops have a hidden
support so that you can keep your cleavage even when you lose your
bra. It soon became clear that we weren't the only ones that were
frustrated by the lack of stylish clothes to wear at home.
The fashion
press quickly picked up on hush - in only our second season the
FT listed us as one of their 10 favourite mail-order catalogues alongside such
stellar international names as Victoria's Secret and Abercrombie &
Fitch.
And what was at first a slow trickle of customers quickly became a
steady (and ever growing) stream. Even today at the start of our fourth year in
business, we still rely principally on word of mouth - so if you love
hush , please tell your friends. |
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