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There are two main shops, one in Llandudno, the other in Oxford.
This page covers the Llandudno one, click the link at the bottom of the page for the other.


4 Trinity Square, Llandudno, North Wales, UK.

The Alice in Wonderland Centre is both a wonderful tourist attraction, with its journey down the Rabbit Hole and into Wonderland, and is also one of the largest stockists and manufacturers of Alice dolls, costumes, toys, books and decorative novelties. The 'Alice Curio' gift shop stocks a large range of Alice merchandise and admission to the shop is free.

The Alice exhibition is an indoor walk-through Wonderland Rabbit Hole with life-sized animated displays of some of the most colourful and well known scenes from the Alice story. Visitors are provided with a personal stereo and professionally recorded narration with sound effects. It takes approximately 20 minutes to complete the walk through the Rabbit Hole.

The Centre owner, doll designer and Alice enthusiast is Muriel Ratcliffe (pictured left).

Alice's Welsh connection
Groups can take the 'Alice Trail', which visits other venues in Llandudno which have an Alice connection. On this 50 minute 'Adventure' the courier will point out the house where Alice spent her first holiday in Llandudno, the house which her father built and where she lived for 11 years, the church that she attended, then the famous White Rabbit Statue, returning for the highlight trip down the Rabbit Hole.
In the Easter of 1861 her family came to Llandudno to spend a holiday. Later Alice's Father purchased a piece of land and had a house built on Llandudno's beautiful West Shore. The family owned the house,"Penmorfa", for 11 years. Alice spent the Golden Summers of her childhood here until the house was sold in August 1872.

Thanks to Chris Somerville, for information and photographs used in this feature. For more details of opening times and merchandise, visit the Alice In Wonderland Centre website via our links page.