We have made a conscious choice, as the only pram manufacturer to retain production in Sweden and Europe and to invest heavily in product development and environmental safeguards in our Swedish factory.
Although this means that we are unable to mass produce prams in the lowest price range, our customers and suppliers appreciate our responsibility and commitment, which we value above maximising profit, growth and market share. And our core values of safety, function and design have made Emmaljunga a well respected name around the world.
With approximately 95% of all prams now being manufactured in Asia, we are proud to be different and maintain our tradition of craftmanship in Sweden. Thus, we have maintained our quality control, skills and workplaces in Europe and offer our customers the opportunity to consider not only quality, but also the environment in their purchase. At a time when the choice of products is vast and products become more and more interchangeable, strong brands represent more than exceptional quality.